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Welcome to Akram's Journal! I'm constantly researching the world and the web for the best info on olive oils and zaatar, and hope to share the best of it with you on my journal! Come join the discussion and leave me a comment, I'd love to hear your thoughts and suggestion!

January 4, 2012

New Mediterranean Superfood emerges in Western Markets

Filed under: Uncategorized — Akram @ 8:23 pm

My prediction back in 2010 when I founded Thyme of Essence, was that there will be at least One new superfood from the Mediterranean region that will break into western markets in much the same way that Acai did a few years back. It will be a blend of spice that virtually no one in North America has experienced or heard of yet, but which has been known in the Mediterranean regions (or surrounding areas) for thousands of years. Today! 2012 and Happy New Year to All!!! Thyme of Essence, is in fact, involved in blending, promoting and announcing this superfood called ” ZAATAR “. Zaatar is a blend of sweet smelling herb called Thymus Vulgaris ( Thyme )a high thymol, phenol, and carvacol content herb mixed w/ Sumac Berries, a sour and astringent wild bush that is native to the Middle East region, and tastefully balanced w/ roasted Sesame Seeds.

The benefits of this newly introduced Superfood is endless!!! Please ref. to (Thyme herb health benefit leaf research and medical uses by Ray Sahelian, M.D.) Also, the culinary use of Zaatar is amazingly tasteful and easy to use ( Rub, Dip, or final “Bam” ).
I love food! plain food, slow food or fancy food! but my fovorite are simple throw-it together food!!! For that, I would like you to invite you to experiencing in your own kitchen Thyme of Essence’s own Zaatar blend!!!. Its Simple! Its Healthy and most of all its Delicious!!!!

In Health ! and Happy New Year!

 

 

December 27, 2010

A Message from the Founder…to all Clients, Friends and supporters of Thyme of Essence

Filed under: Uncategorized — Akram @ 3:42 pm

Dear Thyme of Essence’s Customers, Clients and Supporters,
Its hard to believe that it’s been just One year since Thyme of Essence has lunched its mission of purveying to you the Finest Extra Virgin Olive Oil and Natural / Organic spice blend ( Zaatar ). We are looking forward to a new year!, a year to keep rewarding you with the BEST EVOO California can offer!. Thank you so much for your continuous support and loyalty, we truly appreciated your business and want to wish you a safe and joyous holiday season.
Seasoning Greetings!!!

Akram M. Attie
Founder / CEO

Great Success for Olive growing in the US

Filed under: Uncategorized — Akram @ 3:30 pm

The young American Olive Oil industry is continuously expanding and thriving according to the “2010 California Olive Oil Industry Survey Statistics” report of the California Olive Oil Council (COOC).

According to the report of the COOC, 2010 olive oil production increased by 30% with respect to the previous year and production is estimated to exceed the 6,000 ton threshold during the next season thus overtaking France average production: this is a record-breaking growth given that the first large investments were made as late as in 2004.
More than 3,000 hectares of olive yards are added every year in America, mainly as part of superintensive cropping systems and the number of large and small oil mills increases steadily.
This growth would have not been possible without the large demand of consumers: according to the COOC report consumption in the US has increased from 30 millions of gallons to 70 millions in only 20 years.
The United States is still importing 99% of the olive oil used in the country. One needs to take this aspect into consideration to understand the enthusiasm of local producers who would like to conquer market shares with a nationally produced olive oil thus replacing imported olive oils.
The COOC states that consumers’ awareness is going to be driver of this change since it is necessary to explain to people why American olive oil and specifically extra virgin olive oil is so important.

May 3, 2010

Daily consumption of EVOO helps against Breast Cancer…

Filed under: Uncategorized — Tags: — Akram @ 8:34 pm

It is now years that epidemiologists have gathered proofs that show that a Mediterranean diet that is rich in olive oil helps to protect against breast cancer. However, they never really understood the reason behind it. Javier Menendez form the Northwestern University School of Medicine has recently tried to figure out how it functions.
Olive oil is a mixture that is rich in fatty acids, mainly oleic acid. Menendez took a sample of breast cancer cells and bathed them with purified oleic acid. Consequently, the cells reduced the production of HER2, a gene that causes cancer, by around 50 percent. Moreover, the fatty acid enhanced the efficacy of Herceptin. Herceptin is a drug that is made from antibodies which latch onto the HER2 proteins which then cause the cancer cells to die.
The HER2 gene is an overactive one among more than one-fifth of all breast cancers. It operates with other tumors that may prove to be vulnerable to the oleic acid. Till date, Menendez and his colleagues have found out that the fatty acids reduce the expression of the gene in stomach, ovarian as well as colon cancer cell lines. He explains that the effect might be a universal one.
The researchers also discovered that dietary fatty acids other than those mentioned above, such as omega-3 fatty acids found in fish has the ability to block HER2. This may imply that there exists an “ultimate molecular mechanism” through which fatty acids found in foods can prevent cancer. Menendez believes that the compounds allow the malevolent cells to survive and grow. However, when a person consume fatty acids that are available from his diet, it blocks the cancer cells fatty acid production.
The preventive method comes in moderately small doses; researchers studying olive-oil and health experts suggested around 40 to 50 grams of olive oil on a daily basis (around 4 to 6 tablespoons) to lend a helping hand in staving off cancers and to decrease the probability of heart diseases. This amount of olive oil can easily be consumed in a salad each day. According to Menendez, it might be important to consume more of olive oil in order to fight against existing breast tumors and other cancers, although the quantity to be consumed remains unknown

April 16, 2010

Benefits of Polyphenols in Extra Virgin Olive Oil!

Filed under: Uncategorized — Tags: — Akram @ 10:59 am

By Dean Moyer M.D., Infinite Well-Being
04/15/2010
The health benefits of olive oil are well known. Olive oil is the main source of fat shown to be associated with longevity in those persons living in the Mediterranean region.

Scientists have assumed previously that monounsaturated fat (MUFA) contained in olive oil was responsible for wellness and longevity. Recently, researchers have shown that the effects of polyphenols in olive oil are just as important as MUFA, if not more so. Maria Covas and co-workers studied 200 healthy men in six research centers located in five European countries. The participants were assigned to receive a daily administration of 25ml (about 2 tablespoons) of one of three different types of olive oil. The olive oil types had a concentration of polyphenols ranging from 2.7 mg/kg of olive oil (low-type) to 366 mg/kg (high) in the olive oils.
The results showed that there was a linear increase in the high density lipoprotein fraction (HDL-the good type) from the low to the high polyphenol containing olive oils. The low density lipoprotein (LDL-the bad type) was decreased following the intake of the oil containing the highest concentration of polyphenols when compared to the low polyphenol content olive oil. These changes are beneficial and accentuate the importance of extra virgin olive oil.

The scientists concluded that the polyphenols are equally (or more) important for a healthy heart than are the monounsaturated fats. The higher the polyphenol content the more strongly it correlated with a higher level of HDL lipoproteins (this is beneficial). Extra virgin olive oil contains the highest amount of polyphenols.

COVAS, M. et al, Ann Intern Med 2006: 145: 333-341 – The Effect of Polyphenols in Olive Oil on Heart Disease Risk Factors.

February 15, 2010

Governor Arnold Schwarzenegger Proclaims February as California Olive Oil Month

Filed under: News,Olive Oil — Tags: , — Akram @ 9:39 pm

February 12, 2010, Berkeley, CA

With the proclamation of California Olive Oil Month this February, Governor Schwarzenegger urges everyone to make California olive oil a staple in their kitchens and cuisines. He emphasizes the rich history and important role of olive oil in California agriculture, noting California produces 99 percent of U.S. olive oil, and has set standards to align its grades and quality with producers around the world.

As the state’s olive oil production continues its rapid growth, California competes with the finest oils from around the world in both taste and cost. With hundreds of olive oils from around the world from which to choose, California Olive Oil Council Executive Director Patty Darragh urges shoppers and chefs to look for the COOC seal, as the guarantee for extra virgin olive
oil produced in California.

Darragh adds, “The COOC Taste Panel, founded in 1998, has certified nearly 200 extra virgin olive oils from our recent 2009 harvest, and these oils are already available on store shelves, farmers markets, online merchants, and food service channels.”

About the California Olive Oil Council and its Seal Certification

Founded in 1992, the California Olive Oil Council (COOC) is a non-profit trade and marketing association whose purpose is to promote the growing of olives and the production of fresh, high-quality extra virgin olive oil in California. The COOC represents 90% of olive oil production in the state with a membership of 350 growers, producers, and supporting members from the retail and service industries. The organization supports certified olive oil standards and provides grower, producer and consumer education. Through its Seal Certification program, the COOC helps everyone from home chefs to restaurants find guaranteed extra virgin olive oils for their kitchens. For more information, visit www.cooc.com.

The proclamation in its entirety follows.

###

February 2010, as “California Olive Oil Month”

PROCLAMATION by the
Governor of the State of California

Arnold Schwarzenegger

Our Golden State’s agricultural diversity is unrivaled in the world, and olive oil is one of our fastest growing industries. Olive trees were first brought over by Spanish missionaries, and their acreage in our state is expected to grow annually by 10,000 acres in the next ten years. Moreover, our state produces 99% of all olive oil from the United States.

California olive oil is made from a great variety of olives and production methods and offers a range of flavors to choose from. In 2007, I signed SB 634, which aligns our state’s olive oil grades to international standards. This law requires bottles of olive oil to meet certain guidelines and ensures that there is consistency in quality.

Additionally, extra virgin olive oil has many health benefits. It is high in monounsaturated fats, a healthy type of fat, which reduces both overall and bad cholesterol levels. Extra virgin olive oil also contains a great amount of poly-phenols, important antioxidants that promote heart health and longevity.

Olive oil is an important part of our economy and heritage, and this month, I  encourage the people of our Golden State to make California olive oil a staple in their kitchen and cuisine.

NOW, THEREFORE, I, ARNOLD SCHWARZENEGGER, Governor of the State of California, do hereby proclaim February 2010, as California Olive Oil Month. IN WITNESS WHEREOF, I have hereunto set my hand and caused the Great Seal of the State of California to be affixed this 21st day of January 2010.

ARNOLD SCHWARZENEGGER
Governor of California

February 2, 2010

Igniting an Extra Virgin Olive Oil Passion!

Filed under: News,Olive Oil,Zaatar — Tags: , — Akram @ 11:54 pm

My thing in life is not about money, it’s about being passionate of something you believe in! Perfect that passion, and then share it!

- Akram M. Attie Founder / Thyme of Essence

One year ago, thyme of essence was founded with a mission to purvey the finest olive oils available in California, yes California! Not Italy, not Spain and not Greece! We believe that California olive oil industry has already emerged as a vital and divers factor in the worldwide arena. Endorsed and awarded the seal of quality by the COOC ( California Olive Oil Council ), our smooth & vibrant EVOO ( extra virgin olive oil) is priced competitively, bottled & sold directly to you! That’s our passion and we want to share it with you.

We also have another passion to share with you! Our gourmet “Zaatar” blend ( best seller! ) Known to increase mental acuity, Zaatar is an authentic, and bold wild thyme mixed with natural zesty spices, roasted sesame seeds, all dry blended to perfection!

Thyme of Essence is now proud to bring you a true  “Gourmet Zaatar” in three different region flavors:

1- Baladi

2- Halabi

3- Jordani.

The perfected Zaatar blend has endless culinary use such as dips / rubs / dressings or even a final “ BAM “ touch on your salads or foods. Just like when mother use to make it…maybe even better!

Why the combination of EVOO & Zaatar ? It’s very simple! Because EVOO & Zaatar are both a gift from nature and do complement one another. From the ancient times a “ love match “ has always existed when paired. The addictive taste of EVOO & Zaatar combined, offers a healthy and immune-boosting dip that is easy to prepare and serve. So how many healthy yet simple foods can you name that are delicious, satisfying, easy to eat and prepare, and are good for you?

We, at Thyme of Essence, are fanatics about our Zaatar blend! It’s our delicacy and we want to share it with you!

Enjoy in good health!